On Saturday 23 May, Nike and Istituto Ottico Isolani invite customers, eyewear enthusiasts and sports style aficionados to the official launch of the new Nike Eyewear SS26 collection. An event dedicated to the latest trends in the world of prescription glasses and sunglasses, where design, innovation and performance come together.

The event will take place at Istituto Ottico Isolani, in the heart of Genoa, from 11:00 to 19:00.

An experience dedicated to the new Nike Eyewear SS26 collection

The Nike Eyewear SS26 collection represents the evolution of contemporary sports style: clean lines, lightweight materials and technologies designed to ensure comfort and performance in everyday life.

Throughout the day, you’ll be able to:

• get a sneak preview of the new Nike Eyewear SS26 models;
• try on prescription frames and sunglasses from the new collection;
• receive personalised advice from the team of specialist opticians;
• discover the latest eyewear trends for 2026;
• enjoy an exclusive experience designed for lovers of Nike style.

Where and when

Nike Eyewear SS26 event in Genoa

• Date: Saturday 23 May
• Time: from 11:00 to 19:00
• Location: Istituto Ottico Isolani
• Address: Corso Buenos Aires 75r, Genoa

Why attend

The Nike Eyewear SS26 event at Istituto Ottico Isolani is designed for those looking for contemporary eyewear, suitable for both urban lifestyles and sporting activities. The new Nike frames combine minimalist aesthetics, high-quality craftsmanship and innovative technologies to ensure lightness, durability and visual comfort.

It will also be an opportunity to consult with optical industry professionals and find the solution best suited to your visual and style needs.

Nike Eyewear and innovation in the optical world

For years, Nike has been synonymous with innovation, performance and stylistic research. The eyewear range continues to stand out for its advanced technical materials, ergonomics and sports-inspired design, establishing itself as a benchmark in contemporary fashion eyewear too.

With its new SS26 collection, Nike reaffirms its vision: to create eyewear that combines functionality, comfort and aesthetic identity.

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