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How to shop safely online: Isolani’s guide to online eyewear shopping
What to check, what information to look out for, and how to recognise a reliable e-commerce site
Shopping online is simple and quick, but in the eyewear sector it requires care. The quality of the products, the accuracy of the details provided and the reliability of the retailer are key factors in ensuring a safe and informed purchase.
This guide has been produced to help consumers navigate the world of online eyewear retail, explaining what to check before making a purchase and what information must always be provided.
Transparency and verifiability: why Isolani is a secure e-commerce site
Security when shopping online depends on being able to check all the information clearly and immediately. For this reason, Isolani provides official pages dedicated to every aspect of the purchase, so that customers can check the details, terms and conditions, and consumer protections for themselves.
• Terms and Conditions – full company details, registered office, operational headquarters, VAT number and official contact details
• Deliveries and payments – secure payment methods, HTTPS protocols, traceability and delivery times
• Returns – clear and transparent procedures
• Warranty – product protection and after-sales service
• Contact Us – telephone, email and a direct form for expert support
• Tax deduction – official information on spectacles and contact lenses
• Size Guide – how to read the frame measurements correctly
• Style tips – how to choose the frames that best suit your face
Furthermore, the Isolani e-commerce site is certified Trusted Shops, which insures every purchase up to €2,500 and guarantees high standards of quality, transparency and consumer protection.
This structure of verifiable information makes the online shopping experience secure, clear and completely transparent.
1. Check the reliability of the e-commerce site
A reliable online optician’s shop must clearly display its company details. In Isolani’s case, all the information is public and verifiable in the Terms and Conditions.
Istituto Ottico Isolani Ltd
Registered office: C.so Buenos Aires 75r – Genoa
Web office: Via XXIII Settembre 4 – 16047 Moconesi
Company Register: GE‑417766
Share capital: €50,000
VAT number: 01551730995
Telephone: 010 362 3053
Email: eshop@isolani.com
Contact details: /it/contact-us
The Isolani e-commerce site is also certified Trusted Shops, which guarantees insured purchases of up to €2,500. The Trusted Shops seal certifies that the online shop:
• is reliable and verified
• meets high quality standards
• provides genuine and traceable support
• protects the buyer at every stage of the order
This level of transparency is one of the key indicators of security for online shoppers.
2. Check the product’s technical specifications
A reliable online optician must provide comprehensive and verifiable technical information. Isolani has been operating for over 95 years as a direct partner and official distributor of leading eyewear brands.
This means that:
• All products are official and genuine
• there are no intermediaries
• the technical information comes directly from the manufacturers
• Each frame is selected and checked by the Isolani team
With over 95 official brands and more than 50,000 frames available, Isolani offers one of the most comprehensive ranges of eyewear in Italy, both in its opticians’ centres and in its online shop.
To help you make your choice, there are dedicated tools available:
• Size Guide
• Style tips
• Virtual Mirror
• Prescription Glasses Online
Each product comes with comprehensive technical data sheets detailing materials, dimensions and lens compatibility.
3. Use reliable tools such as the Virtual Mirror
The Virtual Mirror It allows you to try on frames online in a simple and realistic way, using your device’s camera. It’s a useful tool for assessing shape, proportions and style before making a purchase.
The images are for illustrative purposes only and are not a substitute for trying them on in person, but they do help you make your choice and identify the frames that best suit your face.
The Virtual Mirror is available only for compatible models, ensuring consistency between the display and the product’s technical specifications.
4. Buying prescription glasses online safely
The Prescription Glasses Online They allow you to purchase bespoke frames and lenses from the comfort of your own home, with the same precision guaranteed at Isolani Opticians.
The process is guided and professional: opticians check the prescription, ensure that the frames and lenses are compatible, and confirm the specifications before the lenses are made.
Digital centring and assisted pupillary distance (PD) measurement enable you to enter the required data correctly, with guidance available should you have any doubts.
Every pair of glasses is checked by Isolani’s experts before dispatch, ensuring a safe and informed purchase.
5. Enter your visual details correctly
When buying contact lenses or prescription lenses online, it is essential to enter your eye measurements correctly. These measurements are obtained from a professional assessment carried out by an optometrist or from a prescription issued by an ophthalmologist.
E-commerce must guide the user through the process of entering parameters, preventing incorrect interpretations or changes.
If in doubt, it is always advisable to consult a professional.
6. Check that genuine support is available
A reliable e-commerce site must offer a customer service that is clear, accessible and managed by qualified staff. Isolani provides direct support via:
• telephone: 010 362 3053
• email: eshop@isolani.com
• dedicated module: /it/contact-us
Customer service is handled by opticians and specialist staff, who are able to answer questions about frames, lenses, measurements, compatibility and online orders.
This level of support is essential to ensure a safe and informed purchase.
7. Check that payments are secure
Payment methods must be protected by up-to-date security systems. Isolani uses HTTPS protocols and certified systems to protect transactions.
Full details are available on the dedicated page: /it/shipments.html
Furthermore, the Isolani e-commerce site is certified Trusted Shops, which covers every purchase up to €2,500, offering additional protection in the event of any issues with your order.
The security of personal data and transactions is essential for making informed online purchases.
8. Delivery, returns and warranty: clarity above all else
Before making a purchase, it is important to check the delivery times, methods and terms and conditions. Isolani provides dedicated and transparent pages:
• Deliveries
• Returns
• Warranty
• Terms and Conditions
Every purchase is protected by the Trusted Shops certification, which insures the transaction up to €2,500.
9. Tax relief on spectacles and contact lenses
Prescription glasses and contact lenses may be eligible for tax relief. Isolani provides a clear and up-to-date guide:
This page explains which documents to keep, how the tax relief works and which products may be eligible for the tax relief.
10. Why Isolani’s e-commerce is different
The Isolani e-commerce site was created to offer a secure, transparent and professional experience. Every product is carefully selected and comes with clear and verifiable technical information.
Customer service is provided by qualified staff, and every purchase is backed by the expertise of the Isolani Opticians.
The information contained in this article is for informational purposes only and relates to the fields of optics and optometry. It is in no way a substitute for the advice, diagnosis or recommendations of an ophthalmologist, who is the appropriate professional to consult for the assessment and management of eye conditions.