Your cart
There are no more items in your cart
Ray-Ban Icons Reinvention: in search of the Ethno-Urban style
Reimagining one’s existence to reinvent oneself. The new Ray-Ban Icons Reinvention campaign evokes the idea of an iconic past that lays the foundations for an alternative future.
The vintage reimagined in an Ethno-Urban style calls for courage and passion: the emotions of a style for those who do not live by appearances alone but seek sensory experiences in everyday life.
It’s time to shape reality by showing your true character: this is how the New Aviator, the New Caravan and the New Round were born.
The collection revisits traditional shapes but with a brand-new Havana colourway for the Orion and Hawkeye acetate frames.
Frequently Asked Questions
What characterises Ray-Ban Icons Reinvention?
The campaign reinterprets vintage styles through an Ethno-Urban lens, linking the iconic shapes of the past with a contemporary sensibility.
Which models does the collection feature?
The text mentions New Aviator, New Caravan and New Round, reinterpretations of traditional Ray-Ban shapes.
What colours and acetate frames are featured in the collection?
The collection offers a Havana colourway for the Orion and Hawkeye acetate frames.
The information on this page is provided for information purposes only and relates to the optical and commercial sectors. It does not contain any medical, clinical or diagnostic content.
Percorsi consigliati